I sat down with Keli Marks who has founded his progressive agency “Podcast Farm” which is dedicated to helping people launch their own podcasts. Keli is also 1/2 of Bassline Drift and helped found Gravitas Create in many ways. He also created one of our most successful packs, Indian Raga, where he traveled to India and hired traditional Indian instrumental players. We ended up partnering with Ableton and releasing the pack with them which has been a massive success on many levels.

We covered a lot of ground in our chat.

  • 00:00 – Introduction
  • 02:19 – What can musical artistry do for podcasters?
  • 05:00 – How Jesse and K.Lee began working together
  • 08:45 – What Jesse looks for in a new artist?
  • 15:37 – How Jesse started an award-winning international EDM label
  • 30:39 – How artists can set themselves up for success in the changing industry?
  • 40:15 – Growing Gravitas Create and building online community
  • 50:27 – What does the future of our consciousness expansion look like?
  • 59:23 – Rapid Fire Q&A and Wrapping up

Full Transcript Here

Big thanks to Keli for having me on.



This episode of Be On Air features founder and leader of Gravitas Recordings, Jesse Brede. Jesse has been in the electronic music scene for over two decades where he began his career deejaying, renting out equipment and speakers for the events and eventually opening for big name artists like Deadmau5, Kaskade, Skrillex, and more. He has also managed artists such as CloZee, Beats Antique, Bluetech, and Desert Dwellers. Holding the title of Facilitator of Dreams, Jesse is dedicated to supporting artists in reaching success through his four companies: Lion’s Share Digital, Gravitas Recordings, Gravitas Create, and Pivotal. We start of the episode hearing the story of how K.Lee and Jesse met and began working together. Further in we discover how Jesse founded a record label, four highly successful online companies, and helped dozens of artists make their name in the scene. We wrap up the conversation discussing the challenges of the music industry today, the influence of psychedelics and alternative medicine on creatives, and as always get some fantastic book and podcast recommendations. Jesse’s book recommendations: Malcolm Gladwell’s The Tipping Point, Aubrey Marcus’ Own the Day Own Your Life, and Ari Herstands How to Make it in the New Music Business. Podcast recommendations: The Tim Ferris Show.